Thursday, July 1, 2010

'Eclipse' breaks box office records

'Eclipse' is breaking multiple box office records in it's first days of release! The Los Angeles Times reports that 'Eclipse' will make $180m by Monday;


“Last November’s “The Twilight Saga: New Moon” grossed $179 million in the U.S. and Canada by its sixth day and “Eclipse” will likely do at least that much by Monday and possibly as much as $200 million, said people who have seen pre-release surveys. The new film has an advantage over its predecessor given the holiday weekend, the fact that many students are off from school and can go to weekday matinees, and that it is the first “Twilight” movie to play on premium priced Imax screens.
As a result, total receipts for the new film will almost certainly be very front-loaded, with most of its revenue coming in the first week.
“It’s a compressed period during which we expect to do a whole bunch of business,” said Summit domestic distribution president Richard Fay.
It remains to be seen, however, whether “Eclipse” will significantly outperform the $297-million total gross of “New Moon,” or if it will simply be the same “Twilight” fans turning out once again.”


Box office Mojo is also reporting; 
"The Twilight Saga: Eclipse drained more of its opening day demand with its midnight opening than The Twilight Saga: New Moon did. Despite setting the midnight record with over $30 million, Eclipse's full day came in at an estimated $68.5 million, falling short of New Moon's $72.7 million record ($26.3 million of which from its midnight launch).
Playing on approximately 8,000 screens at an opening-record 4,416 locations, Eclipse still had a phenomenal debut, setting two other records. The vampire romance sequel boasted the largest Wednesday gross of all time, surpassing Transformers: Revenge of the Fallen's $62 million. It also logged the top-grossing summer day ever, surpassing The Dark Knight's $67.2 million.
Overall, Eclipse posted the second highest-grossing single day of all time, behind only its predecessor."


Source and Source

No comments: