Monday, June 21, 2010

Burger King kicks off 'Eclipse' Promotion

Burger King has kicked off their promotional campaign for 'Eclipse'

" Inspired by the third installment of the Twilight Saga, BURGER KING(R) restaurants will help satisfy fans' cravings for everything "The Twilight Saga: Eclipse" with a wide variety of offerings, including themed, eco-friendly water bottles and BK(R) Crown Cards. New promotional elements range from TV advertising starring real Twilight Saga fans sharing their Edward and Jacob love to an in-restaurant game, in which two lucky players have the chance to win the ultimate Twi-hard fan experience.

"Knowing these fans have an insatiable appetite for all things Twilight Saga, we've put together a comprehensive promotion that makes each of our restaurants a one-stop shop for all things 'The Twilight Saga: Eclipse,'" said Patty Trevino, director, cultural marketing, Burger King Corp. "We're bringing back some guest favorites from our 'The Twilight Saga: New Moon' promotion and fans will interact in all new ways through the in-restaurant game, online extension, exclusive merchandise and more."

Bella Only Gets One Choice, BURGER KING(R) 'The Twilight Saga: Eclipse' Game Gives Fans Two Ways to Play

In the spirit of the movie in which Bella is forced to decide between Edward and Jacob, the BURGER KING(R) "The Twilight Saga: Eclipse" Game puts the choice into guests' hands. Those who sink their teeth into a BK(R) Value Meal receive one game piece; while those who choose to upsize their BK(R) Value Meal receive two game pieces, each with an image of a character from "The Twilight Saga: Eclipse." By selecting one of two scratch-off areas, one representing Edward and the other Jacob, fans have a chance at winning a wide range of prizes, such as $100,000, a 2011 Volvo XC60, a Vespa LX 50 4V, "The Twilight Saga: Eclipse" Ultimate Experience, movie tickets for a year courtesy of Fandango(1), a selection of products from the BK(R) menu and much more.

The opportunity to win doesn't end there. Using a collector's album available at participating BURGER KING(R) restaurants, fans can accumulate game pieces for another chance to win $100,000, a 2011 Volvo XC60 or the prize most Twi-hards can only dream of -- "The Twilight Saga: Eclipse" Ultimate Experience with a private movie screening and behind-the-scenes movie set tour."

Read the full article here and check out Burger Kings website here.


1 comment:

Leslie said...

Is anyone collecting the Burger King game pieces? I want to know if mine is rare but more people have to do the poll: