Sunday, May 2, 2010

The focus on 3D movies this summer

This summer sees a host of movies launch in 3D including 'Eclipse'.  Daily News has a great article about this summers blockbusters and the emphasis for the first time on 3D. 


"Will this be the summer of 3-D?" asked Paul Dergarabedian, box office analyst for Hollywood.com. "And will this be the summer that actually hits $5 billion because of the 3-D component?"
The question is worth framing. So far this year, a mere four films – "Avatar," "Alice in Wonderland," "How to Train Your Dragon" and "Clash of the Titans" - have racked up a whopping 25 percent of North American box-office revenues from their 3-D screenings alone.




The other most likely candidate, at this point, for summer 2010's top spot would have to be "The Twilight Saga: Eclipse," opening June 30.
"New Moon," the second entry in the vampire love story, grossed nearly $297 million last fall - almost as much as 2009's second-place summer film, "Harry Potter and the Half-Blood Prince's," $302 million total.
As noted, this is the busiest movie-going season, so the first "Twilight" to be released in summer should logically be the biggest one yet. "Eclipse" is already outpacing "Iron Man 2," 36 to 29 percent, as the summer's most anticipated movie, according to an online poll conducted by the ticketing service Fandango.com

You can read the full article here.

Source 

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